Customer Experience Design
Brand Consultation and Marketing Copy
Words have power! With the right words you can undermine your entire brand message or turn it into a jewel that everyone wants to share. Whether you're getting ready to publish your first book or simply need to optimize your marketing copy, this is a good place to start.
Website Design and Social Media Integration
Find out how your website can serve as the central nervous system for an integrated communication strategy that easily supports your organizational objectives.
Words have power! With the right words you can undermine your entire brand message or turn it into a jewel that everyone wants to share. Whether you're getting ready to publish your first book or simply need to optimize your marketing copy, this is a good place to start.
Website Design and Social Media Integration
Find out how your website can serve as the central nervous system for an integrated communication strategy that easily supports your organizational objectives.
The Process
Step One: Discover your Brand
Our initial consultation will probably last around 2 hours as I want to know everything about you, your business, your product, and your customers. By taking the time to understand you, I can propose a brand and site that meet your needs.
Step Two: Tell your Story
Building a website is not just about content, photos, and clicks. You need to know your story, what makes your product or service unique, and what information your audience needs to take action.
Step Three: Build your Website
Once we have agreed upon the website design and price, I will help you select the platform, purchase a domain (if needed), and select a template. Then we will work together to make a website out of the story and call to action we just created.
Step Four: Celebrate your Success
If you have the time, the interest, and the information to go through all three steps at once, it is possible to complete your website launch the same day. After we review the website on multiple browsers and phones to make sure it all works, it's time to celebrate!
Our initial consultation will probably last around 2 hours as I want to know everything about you, your business, your product, and your customers. By taking the time to understand you, I can propose a brand and site that meet your needs.
Step Two: Tell your Story
Building a website is not just about content, photos, and clicks. You need to know your story, what makes your product or service unique, and what information your audience needs to take action.
Step Three: Build your Website
Once we have agreed upon the website design and price, I will help you select the platform, purchase a domain (if needed), and select a template. Then we will work together to make a website out of the story and call to action we just created.
Step Four: Celebrate your Success
If you have the time, the interest, and the information to go through all three steps at once, it is possible to complete your website launch the same day. After we review the website on multiple browsers and phones to make sure it all works, it's time to celebrate!
It's Not Just a Website
Here are three reasons why you might want to work with me.
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Save Time
Modern website builders make it simple to design exactly what you need with just a few clicks. Because I've already done it, I know where to look and what to click.
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Convert Customers
Websites exist to help people do things. That means you don't just need photos, text, or a booking app...you need a clear call to action and a story that connects with your audience. Tell them why.
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Make it Yours
Because we build it together, you get a say in what every part of the website looks like. You will also learn how to make any changes you might want in the future.
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Examples
Foundation Website
Step One: 2-hour introductory conversation about the foundation, the founder, the goals, and the needs for the website.
Step Two: Proposed an initial website strategy of 4 main pages linking to the PayPal fundraisers. Integration with existing social media accounts.
Step Three: Collaborative design time: 3-hours in person 1-hour over zoom.
Notes: This project had prepared hundreds of images to create a visually appealing site. There was also content pre-written on other sites, which helped to keep the labor costs low. The primary need was for a cohesive story and call to action, which we were able to write and publish within 36 hours of the initial contact.
Step Two: Proposed an initial website strategy of 4 main pages linking to the PayPal fundraisers. Integration with existing social media accounts.
Step Three: Collaborative design time: 3-hours in person 1-hour over zoom.
Notes: This project had prepared hundreds of images to create a visually appealing site. There was also content pre-written on other sites, which helped to keep the labor costs low. The primary need was for a cohesive story and call to action, which we were able to write and publish within 36 hours of the initial contact.
Author Website
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Purpose: low cost landing page to gain subscribers for an upcoming book and offer consultation services.
Technology cost: 350. Labor cost 450 |
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Educator Website
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Created an overarching message and three different tracks for people to follow to programs designed for their specific interests. Different calls to action depending on what opportunities are available. For personal coaching, the website offers scheduling. For group classes, there is more information and ways to connect. For the intimate fit course there is a form to request details. [in progress...]
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Technology
If you have a preferred domain registration provider or website builder, let me know. Otherwise, I generally work within the Wix or WordPress platforms. After our initial conversation, I will suggest a platform combination (domain registration, external integrations, content management, & price) best suited to your needs on a short-term and longer-term basis. I recently launched a temporary website (including booking and payment services) for a total of $2.99 in technology costs.